StreamLive Pro

How to do live shopping: sell products in a live stream

How to do live shopping on Facebook, Instagram and YouTube at once: product shots, prices on screen, taking orders from the chat, and Shorts of each product afterwards.

Updated November 5, 2026 · 5 min read

A live shopping stream is a show where you present products and viewers order while you talk. It works because people see the product move, hear the answer to their question and feel the time pressure of the moment. It fails when the product is a blur, nobody knows how to order, or questions in the chat go unanswered for ten minutes.

This guide covers what you need for a sales live: the shots, how to show prices and the way to order, how to handle questions, and what to do with the recording. One point first: StreamLive Pro sends your sales live to several networks at once and helps you show prices and comments on screen, but it does not sell for you. It has no product cards, cart or checkout. Orders go through your own shop, a payment link or a phone line.

Decide where viewers will order

Settle this before anything else, because it changes what you say and show.

Write the ordering line down and say it the same way every time. A viewer who joins in the middle must understand within a few seconds how to buy.

Where to stream

Choose the networks where your buyers already follow you. With StreamLive Pro the same live goes to several at once: YouTube, a Facebook Page you manage, Instagram, TikTok, LinkedIn and others. YouTube and Facebook connect by sign-in. Instagram and TikTok live use a stream key that the network gives your account, and the key changes between sessions, so paste a fresh one before each sale: Live on Instagram and TikTok with a stream key. How many networks you can reach at once depends on the plan, on the /pricing?lang=en.

Chat is the other half of a sale. StreamLive Pro reads the live chat in one panel: YouTube and Facebook (with replies), Twitch and Kick (read only). Comments from Instagram and TikTok are not read into it, so if a lot of your buyers are there, keep a phone open on that app and have a helper answer: Live chat from YouTube and Facebook in one panel.

The shots

Two views carry most sales lives:

1. The presenter. A camera at eye level, the presenter and the product in hand, in good light from the front.
2. The close-up. A phone on a small stand pointing down at the table, or held by a helper, for texture, size and labels. Add it to the studio by a link or a QR code: Use your phone as an extra camera.

In the browser studio you prepare the next shot on Preview and send it to air with Take, so the switch to the close-up happens when you want it: Preview, Program, Take and Cut explained. A side-by-side or picture-in-picture layout shows the presenter and the close-up together: Side by side and picture in picture layouts in a live.

Prices and the order line on screen

• A lower third for each product: product name and price, changed when you move to the next product: How to make lower thirds for a live stream.
• A ticker with the ordering line and the delivery terms, running all the time: Add a news ticker to your live stream.
• A viewer's question on screen. Pick a comment from the chat and show it as a card, then answer it out loud. Other viewers see the question was heard: Show a viewer's comment on screen during a live.
• Your logo on an overlay channel that stays above every shot: Add a logo and overlays to your live stream.

Check that prices and terms on screen match your shop. The text on the picture is what people screenshot.

Run of show for a 45-minute sale

1. Minute 0-3. Welcome, what is on sale today, how to order. Show the ordering line.
2. Minute 3-35. One product at a time, 3 to 5 minutes each: the close-up, the price lower third, one or two questions from the chat.
3. Every 10 minutes. Repeat how to order, for those who just joined.
4. Minute 35-45. A quick recap of every product with its price, final questions, thanks.

A helper off camera answers the chat, writes down reservations and passes the presenter the questions to read out.

Before the day

• Schedule the live so it appears on YouTube and Facebook ahead of time: Schedule a live broadcast in advance.
• Test with a short broadcast to a channel nobody watches yet: the close-up camera, the lower thirds, the ordering line.
• Stock. Know how many units of each product you have, and say when one runs out.
• Internet. You send one stream from your place whatever the number of networks; measure your upload and leave a margin: Upload speed and bitrate for multistreaming.

After the live

• Keep the recording. Press Record during the live, or keep it from Past streams afterwards. Otherwise it is removed about two hours after the end: Where is my live stream recording?.
• Shorts of the products. When the live ends, up to 5 vertical Shorts are cut from it with captions. The AI picks the moments; check that each Short shows a product and the right price before posting, and post them over the next days: Publish all your Shorts at once. TikTok is posted by hand.

Common mistakes

• No clear way to order. Say it, show it, repeat it.
• The close-up camera in auto-focus hunting. Lock focus on the phone, and keep the product at the same distance.
• One person doing everything. The presenter sells; a helper answers the chat.
• Old prices on screen. Prepare the lower thirds from the real price list.
• An Instagram or TikTok key from last week. Paste a fresh one before every live.

Where StreamLive Pro fits

StreamLive Pro sends one sales live from the browser to YouTube, Facebook Pages, Instagram, TikTok and other networks at once, with a close-up phone camera, prices in lower thirds, a ticker and viewer questions on screen, and it cuts Shorts from the recording afterwards. It does not take payments, hold stock or show shopping cards: those stay in your shop or on the network's own shopping tools. Plans: /pricing?lang=en.

Frequently asked questions

What do I need for a live shopping stream?

A presenter camera, a close-up camera such as a phone on a stand, good light, a clear way to order, and someone to answer the chat. A streaming service sends the live to the networks where your buyers are.

Can viewers buy inside the StreamLive Pro live?

No. StreamLive Pro has no cart or checkout. Show your shop address, a payment link or a phone number on screen, and take orders there.

Can I sell on Instagram and Facebook live at the same time?

Yes. The same live goes to a Facebook Page and to Instagram at once. Instagram uses a stream key that you paste fresh before each live.

How do I answer questions from several networks?

YouTube and Facebook comments arrive in one chat panel, and you can reply to both. Questions from Instagram and TikTok have to be read in their own apps.

What do I do with the recording?

Press Record to keep it, then use the Shorts cut from it to promote each product in the following days.

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