Adjust the post for each network

Write one text for every network, and if needed open "Per-network adjustments" to give one network a different text, also post a Story, or get help from AI.

Updated November 5, 2026 · 3 min read

The default is simple: the same text goes to every network. When one network needs something else (for example a shorter text for X), open Per-network adjustments and change only that network. The YouTube and TikTok settings appear separately, under the list of networks, because they are required.

Before you start

A post open on the Publish Everywhere page, with networks ticked under Where?.

Step by step

Below When?, click Per-network adjustments (next to it: Optional: Story, a different text per network, AI).
There is a tab for each network you ticked. Click the one you want to change.
Tick Different text for [network]. A box opens with your main text, already cut to the length that network accepts.
Change the text. A counter under the box shows, for example, "120 of 280 characters".
On the Instagram or Facebook tab you can tick Also post as a Story.
Click the publish button as usual. Each network receives its own text.

Text too long for one network

When your text is too long for a network you ticked, the text box shows for example Too long for X (310/280) and a link Shorter text for X. The link opens the separate text for exactly that network, where you can shorten it. That network's tab shows an orange dot.

The YouTube settings

When you tick YouTube with a video, a YouTube section appears under the list of networks:

YouTube title: up to 100 characters. If you leave it empty, the title is the first line of your text.
Who can watch on YouTube: Public, Unlisted (only people with the link) or Private.
Is this video made for kids?: you must answer. YouTube and the law (COPPA) require it.

Your choice is saved for each channel. Next time it shows as one line with Change. Privacy applies to YouTube only. TikTok has its own choice, and other networks follow your account settings there.

The TikTok settings

When you tick TikTok, TikTok's post settings appear under the networks: who can view, whether to allow comments, Duet and Stitch, and disclosure of commercial content. TikTok requires these before every post, which is why TikTok is not ticked for you the first time.

Networks with their own rules

If you ticked Bluesky, Mastodon, Discord, Pinterest, Reddit, Tumblr or VK, Per-network adjustments shows a list What each network accepts with each one's limits.

If it doesn't work

There is no tab for the network I wanted. Tabs appear only for networks ticked under "Where?". Tick the network first.
The button says "Choose who can watch on YouTube". Choose Public, Unlisted or Private in the YouTube section.
The button says "Choose whether the video is made for kids". Answer yes or no to the YouTube question.
It says "Complete the TikTok settings". Fill in every TikTok setting under the networks, or untick TikTok.
The Story did not go up. Stories go up only on Instagram and Facebook, and only if you ticked "Also post as a Story" on their tab.

Frequently asked questions

How do I write a different text just for X?

Open "Per-network adjustments", choose the X tab and tick "Different text for X". Every other network keeps the main text.

Why do I have to choose YouTube privacy every time?

YouTube requires that you choose it yourself. After the first time, the choice is saved for the channel and shows as one line with "Change".

How do I also post a Story?

On the Instagram or Facebook tab inside "Per-network adjustments", tick "Also post as a Story".

Why isn't TikTok ticked automatically?

Because TikTok requires its own settings for every post. Tick it yourself and fill in the settings that appear.

Does the YouTube privacy I chose apply to Facebook too?

No. It applies to YouTube only. On Facebook and the other networks the post follows your account settings there.

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